Audience
This insightful book, Jeffrey K Rohrs looks at the marketing strategies that work best in the digital age.
Transcript
Welcome to the latest episode of Book Insights from Mind Tools. I'm Frank Bonacquisti.
In today's podcast, lasting around 15 minutes, we're looking at "Audience: Marketing in the Age of Subscribers, Fans, and Followers," by Jeffrey K. Rohrs.
Cast your mind back to Madison
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